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Shelley Costantini began her mission to beautify the world when, as a six-year-old, she painted her German Shepard nails for an upcoming visit to the vet. At 12, her Bonnie Bell lip-gloss necklace changed her life, and she decided to devote herself to the beauty and wellness of others.

Starting one face at a time, Shelley worked as a make-up artist for years before becoming a licensed cosmetologist and esthetician. “I’ve always had a passion for makeup,” she explains, simply glowing over the memory of playing with the little lipstick samples collected from her Avon-lady mom. After bartending her way through cosmetology school (this girl knows her cosmopolitans), Shelley waxed poetic through salons in the Georgetown neighborhood of Washington D.C. for eight years, notably at George at the Four Seasons Hotel and Ilo Day Spa. Mentor and New York brow guru Anna Martin taught Shelley the ancient art of “eyebrow architecture”, and word-of-mouth turned her barely-there bikini waxes into the “must-have” accessory for in-the-know D.C. women. A cult-like following and clientele followed, and included politicians, actress Anna Deveare-Smith and CNN on-air talent including Kelli Arena and Christiane Amanpour.

Relocating to San Francisco in 2000, Shelley brought her east-coast-cultivated talents and experience to the west coast. She opened her new spa—Bellapelle Skin Studio—in San Francisco’s Union Square, fulfilling her life-long dream. Specializing in brow design and the sexiest Brazilian bikini waxes to ever strut down SF’s city streets, Shelley rapidly established a diverse and loyal following who appreciate her exceptional artistry and understanding of the relationship between skin, bone structure, health and beauty (not to mention her puts-you-instantly-at-ease personality and tenacious desire to help you look and feel your best).

Shelley’s goal is to uncover every client’s most exquisite “bella pelle” — beautiful skin — everyday.